Our communication to JUUL retailers about the Multistate Settlement | Read here
Last updated May 31, 2023
Resolution of issues from the company’s past and its historical legal challenges has remained a critical priority to secure certainty for our future. We are pleased to have reached a settlement with eight additional states (California, Colorado, Illinois, Massachusetts, Minnesota, New Mexico, New York, and West Virginia) and the District of Columbia. We have now settled with 48 states and territories, providing over $1 billion to participating states to further combat underage use and develop cessation programs. The terms of the agreement, like prior settlements, reflect our current business practices, which were implemented as part of our company-wide reset in the fall of 2019. As part of the agreement, Juul Labs has committed to providing financial resources to further combat underage use and develop cessation programs.
| State | Effective Date | State | Effective Date | State | Effective Date |
| Alabama | 12/14/2022 | Maryland | 12/12/2022 | Oregon | 02/17/2023 |
| Arkansas | 12/20/2022 | Massachusetts | 04/18/2023 | Pennsylvania | 01/17/2023 |
| California | 04/17/2023 | Minnesota | 05/24/2023 | Puerto Rico | 03/21/2023 |
| Colorado | 04/14/2023 | Mississippi | 01/30/2023 | Rhode Island | 01/11/2023 |
| Connecticut | 01/10/2023 | Missouri | 01/06/2023 | South Carolina | 12/13/2022 |
| Delaware | 01/31/2023 | Montana | 01/09/2023 | South Dakota | 12/07/2022 |
| District of Columbia | 04/18/2023 | Nebraska | 12/09/2022 | Tennessee | 01/13/2023 |
| Georgia | 12/13/2022 | New Hampshire | 12/12/2022 | Texas | 12/06/2022 |
| Hawaii | 03/03/2023 | New Jersey | 02/07/2023 | Utah | 12/02/2022 |
| Idaho | 12/15/2022 | New Mexico | 05/09/2023 | Virginia | 12/16/2022 |
| Illinois | 04/13/2023 | New York | 05/19/2023 | Vermont | 12/12/2022 |
| Indiana | 12/06/2022 | Nevada | 12/07/2022 | West Virginia | 04/07/2023 |
| Iowa | 12/23/2022 | North Dakota | 12/08/2022 | Wisconsin | 12/05/2022 |
| Kansas | 12/06/2022 | Ohio | 12/07/2022 | Wyoming | 12/27/2022 |
| Kentucky | 12/12/2022 | Oklahoma | 12/08/2022 |
Our settlements with state Attorneys General are a significant part of our ongoing commitment to resolve issues from the past. The terms of the agreements are aligned with our current business practices, which we started to implement after our company-wide reset in the fall of 2019. We had previously settled with the Attorneys General of North Carolina, Louisiana, Arizona and Washington. In the fall of 2022, we reached settlements with over 30 states and Puerto Rico. As part of these settlements, we have updated the “Penalty Enforcement Policy” for Mystery Shop failures located on the Juul Labs Authorized Reseller Policy. The effective dates of these settlements are indicated in the table below.
| State | Effective Date | State | Effective Date | State | Effective Date |
| Alabama | 12/14/2022 | Missouri | 01/06/2023 | Puerto Rico | 03/21/2023 |
| Arkansas | 12/20/2022 | Mississippi | 01/30/2023 | Rhode Island | 01/11/2023 |
| Connecticut | 01/10/2023 | Montana | 01/09/2023 | South Carolina | 12/13/2022 |
| Delaware | 01/31/2023 | North Dakota | 12/08/2022 | South Dakota | 12/07/2022 |
| Georgia | 12/13/2022 | Nebraska | 12/09/2022 | Tennessee | 01/13/2023 |
| Hawaii | 03/03/2023 | New Hampshire | 12/12/2022 | Texas | 12/06/2022 |
| Iowa | 12/23/2022 | New Jersey | 02/07/2023 | Utah | 12/02/2022 |
| Idaho | 12/15/2022 | Nevada | 12/07/2022 | Virginia | 12/16/2022 |
| Indiana | 12/06/2022 | Ohio | 12/07/2022 | Vermont | 12/12/2022 |
| Kansas | 12/06/2022 | Oklahoma | 12/08/2022 | Wisconsin | 12/05/2022 |
| Kentucky | 12/12/2022 | Oregon | 02/17/2023 | Wyoming | 12/27/2022 |
| Maryland | 12/12/2022 | Pennsylvania | 01/17/2023 |
While we wait for the regulatory review process to be completed, we’ve addressed common questions that you may have.
On July 5, 2022, the FDA agreed to an administrative stay of our marketing denial order (MDO), until a regulatory review process is completed. As we move through this review process, retailers are authorized to continue selling JUUL products.
Starting April 12, 2022, Juul Labs will require all Washington retailers of JUUL products to implement Enhanced Access Controls.
On March 2, 2022, Juul Labs, Inc. entered into a Settlement Agreement with the State of Louisiana. No action from retailers is required at this time.
Starting July 30, 2022, Juul Labs will require all Arizona retailers of JUUL products to implement Enhanced Access Controls.
Starting February 14, 2022, Juul Labs will require all North Carolina retailers of JUUL products to implement Enhanced Access Controls.