Our communication to JUUL retailers about the Multistate Settlement | Read here


This website serves as a portal for Juul Labs to share information to members of the retail community to help them sell responsibly.  This information is not for advertising or promotional purposes or intended for a consumer audience.

Protected by issued and/or pending US and international patents.

Juul Labs is on a mission to transition the world's billion adult smokers away from combustible cigarettes, eliminate their use, and combat underage usage of our products.

Retailers play an active role in curbing underage access to age-restricted products, including JUUL products.

No one underage should use JUUL products or nicotine in any form. Data in the U.S. show rates of underage use of JUUL and other e-cigarettes that are unacceptable. As a manufacturer, we recognize the need for collective action to combat underage use.

We ask all of our retail partners to join us in combating underage use. This Retailer Resource Center aims to help our retail partners understand how they can do their part to keep their communities safe and uphold their reputation as responsible retailers.